Tourism Authority of Thailand to boost country’s appeal in China via partnership with Baidu
The Tourism Authority of Thailand (TAT) signed a Letter of Intent (LOI) with Beijing Baidu Netcom Science Know-how (Baidu) to strengthen Thailand’s tourism enchantment amongst Chinese language travellers.
The LOI was signed on Thursday, twenty seventh February by TAT deputy governor for advertising and marketing communications Nithee Seeprae and Wang Yanli, Baidu’s basic supervisor for its channels ecosystem cooperation division.
This strategic partnership leverages Baidu’s superior digital platforms, AI capabilities, and huge consumer base.
In 2024, Thailand welcomed over 35.54 million worldwide guests, with 6.73 million Chinese language vacationers, making them the most important inbound market.
This robust tourism relationship highlights the deep-rooted ties between Thailand and China.
The newly signed LOI is anticipated to additional increase Chinese language arrivals, contributing considerably to Thailand’s tourism income targets for 2025.
An initiative in alignment with a higher marketing campaign
The collaboration aligns with the federal government’s Superb Thailand Grand Tourism and Sports activities Yr 2025 initiative, and is supposed to draw high-quality Chinese language vacationers thereby establishing Thailand as a worldwide tourism hub.
TAT governor Thapanee Kiatphaibool stated: “This settlement marks a key step in the direction of a long-term partnership between TAT and Baidu. By working intently collectively, we intention to reinforce Thailand’s tourism model, promote key campaigns, and entice high quality Chinese language travellers in 2025. This collaboration won’t solely increase arrivals but in addition strengthen Thailand’s connections with key tourism companions in China.”
For her half, Wang remarked: “We’re joyful to work with the Tourism Authority of Thailand to extend the understanding of Thailand amongst Chinese language individuals. We look ahead to leveraging our platform to reinforce cultural exchanges and additional collaboration between China and Thailand.”
Main the best way
Baidu operates in Thailand by means of its official Southeast Asian consultant Yunshang Know-how, and its native associate We Bridge Advertising and marketing Answer.
As a know-how chief, Baidu affords a spread of providers past its flagship search engine, together with Baidu Maps, Baidu Cloud, and AI-driven improvements.
Via this partnership, Baidu’s experience will assist improve Thailand’s tourism picture amongst Chinese language travellers by specializing in digital advertising and marketing, AI-powered journey insights, and customised content material.
With Thailand positioning itself as a Tourism Hub in 2025, this settlement indicators the nation’s readiness to welcome worldwide guests and guarantee a vibrant, participating journey expertise.