Malaysia Airlines goes with Sabre PRISM to power corporate segment

Malaysia Airways introduced that it has chosen Sabre Company’s PRISM to energy and optimize its company section. 

By utilizing automated, real-time knowledge insights and tendencies, PRISM presents the airline superior knowledge analytics, enabling them to craft a extra customised journey answer for enterprise prospects. 

Malaysian Aviation Group (MAG) chief government Ahmad Luqman Mohd Azmi mentioned of the know-how: “Deciding on the correct enterprise intelligence answer is important for enhancing our company journey choices, driving enterprise progress, and boosting income whereas elevating the journey expertise for our prospects. For this reason we’ve chosen Sabre PRISM, to assist us obtain these targets by optimising and streamlining our gross sales processes.”

With PRISM, airways acquire a complete view of company journey whereas making certain compliance with GDPR and different world knowledge privateness rules. It’s the solely answer that gives a built-in analytics device, on-demand reporting, and API connectivity.  

Moreover, Sabre presents PRISM prospects 24/7 self-service entry to analytics and reporting, in addition to in-house technical and growth assist. This assist ensures correct and well timed knowledge recordsdata and enabling customized growth assist for patrons. 

PRISM additionally ensures aggressive company account administration and enhances the shopper expertise by means of higher presents primarily based on their distinctive company journey necessities.