C9 Hotelworks: Koh Samui tourism and hospitality grew steadily in early 2025
The submit C9 Hotelworks: Koh Samui tourism and hospitality grew steadily in early 2025 appeared first on TD (Journey Day by day Media) Travel Daily Media.
Hospitality and journey consultancy C9 Hotelworks studies that the Koh Samui lodge and tourism market is demonstrating stable progress via the primary 4 months of 2025.
Per the Samui Lodge & Tourism Market Evaluate 2025, progress within the sectors was supported by robust air and cruise arrivals, secure lodge efficiency metrics, and spectacular European market engagement.
Between January and April of this yr, Koh Samui Worldwide Airport recorded 1,127,832 passenger arrivals, representing a 9 % improve over the identical interval in 2024.
This follows a powerful efficiency in 2024, which noticed whole air arrivals attain 2.78 million, reflecting a rise of 21 % year-on-year, surpassing pre-pandemic ranges in 2019.
Cruise tourism additionally contributed to general progress, because the island welcomed 35 cruise ships carrying 65,792 passengers within the first 4 months of 2025, marking a six % year-on-year improve.
In 2024, Samui hosted 50 cruise liners, practically doubling the variety of arrivals in comparison with the prior yr.
C9 Hotelworks managing director Invoice Barnett stated: “Koh Samui is more and more attracting wellness-focused vacationers who’re contributing to a shift within the island’s tourism profile. Properties resembling Kamalaya proceed to prepared the ground in capturing this section, characterised by year-round visitation and longer common stays. We’re seeing Thailand, and Samui specifically, benefiting from a worldwide uptick in wellness tourism, which provides robust potential for sustainable, high-value progress within the hospitality sector.”
Resilience as 2025 got here in
Lodge sector efficiency remained resilient, as occupancy ranges peaked in January 2025 with an 8% improve year-on-year.
Whereas there was some softening in Q1 in the course of the Chinese language New 12 months interval, general 2024 occupancy rose 12 % in comparison with 2023.
Common Day by day Fee (ADR) continued to climb, with a 9 % year-on-year improve in 2024 and a notable 21 % year-on-year rise recorded in April 2025
STR’s Asia Pacific space director Jesper Palmqvist remarked: “Koh Samui’s lodge efficiency in early 2025 displays a gentle and inspiring development. We’re seeing significant progress in each occupancy and common each day charges, signaling sustained demand in key supply markets and a optimistic pricing surroundings. The market is just not solely recovering but additionally displaying indicators of structural stability, supported by disciplined provide progress and focused worldwide connectivity.”
Europe stays the main worldwide supply area, accounting for 56 % of arrivals in 2024, pushed by vacationers from Germany, the UK, and France.
Progress in these markets has been supported by expanded codeshare agreements between Bangkok Airways and 30 international carriers.
One other increase to airlift is the Singapore Airways Scoot service which not solely providers regional vacationers however hyperlinks into SQ’s Lion Metropolis hub for long-haul passengers’ straightforward transit.
Remko Kroensen, space basic supervisor for Banyan Tree Samui and Banyan Tree Krabi, weighed in, saying: “The long-haul market has carried out exceptionally effectively for us this yr. It’s been a key strategic focus, and we’re happy to see that effort translating into robust outcomes.”
Within the pipeline
In the meantime, the lodge improvement pipeline inside the space alerts continued investor confidence, and Koh Samui at present has 634 registered lodging suppliers with 24,188 keys.
Whereas general provide has remained secure with a five-year CAGR of 1 %, new branded properties are scheduled to open within the close to time period, together with Nivata Koh Samui (Tapestry Assortment by Hilton, opening This autumn 2025) and SO/ by Sofitel and Fivelements Samui (each anticipated in 2026).
Centara Reserve Samui’s director of gross sales and advertising and marketing Thansita Sirapastuwanon stated: “The pandemic challenged us to rethink luxurious via security, sustainability, and innovation. As journey rebounds, demand from each conventional and rising markets continues to strengthen Koh Samui’s place as a number one luxurious vacation spot.”
With regard to additional prospects for this yr, Barnett remarked optimistically: “Barring any exterior disruptions, sustained demand from European and Asian supply markets, mixed with restricted new lodge provide and ongoing infrastructure funding, are anticipated to assist continued progress in arrivals, lodge occupancy, and charges all through the rest of the yr.”
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