ATIA highlights the contribution of travel businesses on Global Travel Advisor Day
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As World Journey Advisor Day can be marked tomorrow, seventh Might, the Australian Journey Business Affiliation (ATIA) will use the event to focus on the vital contribution of accredited journey companies and their unimaginable workers to the nation.
Journey advisors act day by day to make sure safer, smarter journey for tens of millions of Australians, and ATIA champions their worth as trusted professionals in a significant trade.
ATIA chief govt Dean Lengthy declared: “World Journey Advisor Day is a robust reminder of the vital function our members play in supporting Australians earlier than, throughout and after they journey. ATIA is proud to champion accredited journey companies day by day and guarantee their worth is recognised throughout authorities, trade and the general public. Because the journey surroundings grows extra advanced, our focus stays on strengthening the visibility, functionality and affect of Australia’s journey professionals.”
Advisors are the center of the trade
As Lengthy places it: “We’re within the golden age of journey professionals, as extra Australians, lots of whom had been burnt by COVID-travel experiences, flip to knowledgeable advisors for advanced journey wants and disaster help.”
On the coronary heart of every ATIA accredited enterprise are the staff members that make every journey expertise, delivering trusted, knowledgeable recommendation to tens of millions of Australians.
Whether or not guiding advanced worldwide itineraries, navigating flight disruptions, managing documentation, or offering emergency help overseas, journey advisors are proving extra important than ever. Because the trade evolves, so too does the function of accredited journey professionals – now central to delivering smarter, safer, and extra personalised journey.
This demand is mirrored in strong reserving volumes. In 2024, ATIA members booked $13.5 billion in retail journey, $11.8 billion in company journey, and $5.6 billion in land operations.
Greater than 70 p.c of worldwide air gross sales and over 90 p.c of company journey bookings are made via brokers, with Australians more and more turning to trusted professionals for peace of thoughts and knowledgeable help.
ATIA continues to steer efforts to boost the visibility, worth and viability of accredited journey advisors throughout authorities, trade and the travelling public.
By way of sustained advocacy, workforce improvement initiatives, and public consciousness campaigns, the Affiliation is guaranteeing that the coverage, funding and regulatory surroundings allows its members to thrive.
With 92 p.c of members being small companies and 72 p.c of the workforce made up of ladies, ATIA’s membership displays considered one of Australia’s most various, modern and customer-focused sectors.
The publish ATIA highlights the contribution of travel businesses on Global Travel Advisor Day appeared first on Travel Daily Media.