Airbnb launches services, celeb experiences, and new app in 2025
Airbnb has unveiled one among its boldest pivots but, increasing far past dwelling leases with the launch of Airbnb Providers, reimagined Experiences, and a totally redesigned app. The 2025 Summer season Launch comes as Airbnb doubles down on way of life journey—and seeks to place itself because the go-to platform not only for the place you keep, however for a way you reside, eat, and discover whereas touring.
The replace follows a wave of strategic strikes by the corporate, together with its push into AI-powered itinerary planning, rising concentrate on premium journey segments, and a stronger embrace of personality-led experiences. With journey demand persevering with to lean into personalization, Airbnb’s enlargement comes at a time when shoppers are searching for extra curated, immersive moments.
Seventeen years after its founding, Airbnb says it’s reinventing itself as soon as once more. “Now you may Airbnb greater than an Airbnb,” stated co-founder and CEO Brian Chesky. Since 2007, over 2 billion company have booked via the platform, and this newest launch goals to supply these company every thing from in-home massages to celebrity-led experiences.
Providers That Really feel Like a 5-Star Resort—With out Leaving Your Airbnb
With Airbnb Providers, company in 260 cities can now e-book private cooks, spa therapies, health classes, stylists, photographers, and extra—whether or not they’re staying at an Airbnb or not. The service is designed to rival conventional resort facilities however with much more customization and suppleness. Service suppliers are verified professionals, many with elite backgrounds—suppose cooks from Michelin-starred kitchens, award-winning photographers, and trainers to celebrities. Costs differ extensively, with many entry-level choices accessible for below $50, making it accessible for vacationers who need to elevate their keep with out overspending.
From Paris Pastry Lessons to Anime Quests
The revamped Airbnb Experiences program now spans 650 cities and incorporates a rising catalog of regionally hosted excursions, workshops, and deep-dive cultural immersions. From ramen-making in Tokyo to horseback rides via Incan ruins, every expertise is led by hosts deeply rooted of their metropolis and craft. On the prime tier are Airbnb Originals—premium experiences hosted by public figures and celebrities. Highlights embody a seaside volleyball session with Olympian Carol Solberg in Rio, a glam day on set with pop star Sabrina Carpenter, and even a cosplay-themed journey hosted by Megan Thee Stallion.
Later this 12 months, Airbnb will roll out social reserving options that permit company see who else is attending an expertise, message members, and keep related afterward—catering to the rising demand for socially related journey.